ABOUT

Problem Statement

Efforts to increase alcohol prevention education and awareness on social media are not resulting in user engagement.

Aim / Overall Goal / Desired Result

Increase engagement in alcohol prevention and awareness social media.

Change Idea

Create more engaging social media posts

PDSA Objective

Increase the number of people who engage in kNOwDRINKING social media posts from 820 in FY23 to 2000 in FY24.

PDSA Cycle Number: 1

Estimated PDSA Implementation Timeline

From 2023-09-01 to 2024-07-31

What questions do you want answered for this change?

What kind of social media posts are most effective at engaging the public?

PLAN

Predict what will happen when this test is carried out:

More individuals will engage with social media posts.

List the tasks needed to set-up this change: (Please include the person responsible, when the task is to be completed, and where the task is to be completed for each task.)

1. Discuss the project with HEO staff. - Kendra - by 9/1/23
2. Grant coordinators will meet with other prevention staff to come up with ideas to increase engagement. - Sadie, Sandy, Chelsie, Amy, Linda, Kendra, James - by 10/1/23
3. Content creators will begin posting new content and tracking engagement - Linda, Kendra, James, Diane - by 10/15/23

Related Improvement Measure:

# engaged with digital media

DO

Describe what happened when you ran the test:

STUDY

Describe the measured results, and how they compared to the predictions:

ACT

Describe what modifications in the plan will be made for the next cycle from what you learned:

Source: https://mygarrettcounty.com/groups/prevent-and-reduce-alcohol-use-and-abuse/qi.