Most breastfeeding families report not being able to meet their breastfeeding goals in relationship to exclusivity and duration.  WIC provides education and support to participants, but opportunities exist to improve and to assist families in reaching their breastfeeding goals.  We have been reliant on State generated statistics generated quarterly from a snapshot of caseload.  This group will provide a more robust examination of clinic trends, initiative impact, and a different way of looking at local statistics utilizing WOW reporting and special reports.  Benefits of breastfeeding is dose related, with exclusivity having greater impact on health.