Goal:

Prevent underage initiation of substance abuse in Garrett County.

Strategy Description:

Play Hard, Live Clean is a campaign that is designed to encourage youth to make good choices by recognizing and rewarding them for certain positive lifestyle accomplishments from kindergarten through graduation.

Level of Change:

Programs

Primary Focus Area:

Behavioral Health: including Substance Abuse and Mental Health

Data Category Tag:

GCHD Health Education and Outreach

Strategic Planning Alignment:

Estimated Implementation Date:

2017-12-08

Estimated Completion Date:

2025-12-31

Estimated Ease of Implementation:

Moderate

Estimated Cost of Implementation:

Low

Potential Community Benefit:

High

Health Equity:

Research:

Based on the Wait21 campaign: https://wait21.org/ and research that demonstrated that if a young person arrives at age 21 prior to smoking, abusing alcohol, or using drugs, they are virtually certain never to do so. (Winters, K. C., & Arria, A. (2011). Adolescent Brain Development and Drugs. The Prevention Researcher, 18(2), 21–24.)