Raw Data + – Play Hard, Live Clean

Measurements	Target Goal	Status	Desired Trend	December 2017	January 2018	February 2018	March 2018	April 2018	May 2018	June 2018	July 2018	August 2018	September 2018	October 2018	November 2018	December 2018	January 2019	February 2019	March 2019	April 2019	May 2019	July 2019	August 2019	September 2019	October 2019	November 2019	December 2019	January 2020	February 2020	March 2020	April 2020	May 2020	June 2020	July 2020	August 2020	September 2020	October 2020	November 2020	December 2020
Total Number of Students (Grades 9-12) Pledged	100	Active	Increase	2	8	47	51	66	179	180	180	182	271	286	299	343	539	541	564				0	0	0	0	0	0	0	0	0	0	375	0	0	0	0	0	0
PlayHardLiveClean.com Users (Unique Devices) (GA In-Market Segment)	150	Active	Increase	24	28	101	35	104	118	72	24	33	25	128	142	84	115	171	152
PlayHardLiveClean.com Sessions (GA In-Market Segment)	300	Active	Increase	37	59	169	50	175	153	96	43	62	51	165	183	115	130	230	290
Facebook Reach (Total Syndication)	1000	Active	Increase	2121	802	936	102	2468	14242	66	15912	15	32	720	1252	576	74	83	385
Instagram Reach (Total)	100	Active	Increase	78	101	110	116	121	127	135	139	141	144	149	160	166	174	186	196
Total Number of PHLC Users Registered	100	Archived	Increase	5	15	56	57	90	207	207	208	210	210	225	243	247
Total PHLC Partners Pledged	25	Active	Increase						7	7	7	8	8	8	8	9	9	9	12
Monthly Opinion Surveys Collected	50	Active	Increase										21	24	66	28			157	33
Number of elementary students that earned bronze medal.	540	Active	Increase											5							188			0	0	0	0	0	0	0	0	0	114	0
Number of elementary students that earned silver medal.	269	Active	Increase											4							105	0	0	0	0	0	0	0	0	0	0	0	91
Number of elementary students that earned gold medal.	88	Active	Increase											56							394	0	0	0	0	0	0	0	0	0	0	0	204
Total number of students that participate in PHLC		Active	Increase																			1400	0	0	0	0	0	0	0	0	0	0	1094

Data Narrative

All counts, unless stated as "Total," are reported as individual monthly counts. Data Dictionary: GA = Google Analytics Reported Measure; PHLC Users = Completed User Registration Profiles; PHLC Students Pledged = Number of Pledges Received Regardless of Profile Completion PHLC Users Registered will be archived beginning in 2019 as the system transitions out of the beta period and is reconfigured for broader scale applications. Total number of students that participate in PHLC is a sum of 9-12 grade students pledged + middle school and elementary school students that complete one or more PHLC challenges during the school year. All elementary students in Garrett County schools are eligible to earn gold, silver or bronze medals based on their completion of certain healthy lifestyle challenges: eating fruits and vegetables, being physically active, reducing screen time. If they complete all 3 challenges they are awarded a gold medal; 2 challenges = silver medal; 1 challenge=bronze medal. The challenges get a little bit harder with increasing grade level.

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Last Modification

Kendra McLaughlin edited this group on September 15, 2020.
Kendra McLaughlin edited this group on August 28, 2019.
Kendra McLaughlin edited this group on August 28, 2019.
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Kendra McLaughlin edited this group on June 14, 2019.
Kendra McLaughlin edited this group on June 14, 2019.
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John Corbin edited this group on September 19, 2018.
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John Corbin edited this group on August 15, 2018.
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John Corbin edited this group on May 29, 2018.