Raw Data + – Communications Development – Social Media

Measurements	Target Goal	Status	Desired Trend	January 2017	February 2017	March 2017	April 2017	May 2017	June 2017	July 2017	August 2017	September 2017	October 2017	November 2017	December 2017	January 2018	February 2018	March 2018	April 2018	May 2018	June 2018	July 2018	August 2018	September 2018	October 2018	November 2018	December 2018	January 2019	February 2019	March 2019	April 2019	May 2019	June 2019	July 2019	August 2019	September 2019	October 2019	November 2019	December 2019	January 2020	February 2020	March 2020	April 2020	May 2020	June 2020	July 2020	August 2020	September 2020	October 2020	November 2020	December 2020
Facebook Page Likes	2500	Active	Increase	243	1055	1357	1400	1584	2322	2494	2525	2670	2679	2742	2768	2869	2888	2904	2915	3180	3192	3215	3410	3562	3686	3855	3854	3854	3858	3941	4065	4065	4065	4063	4099	4110	4134	4139	4147	4152	4173	4954	5162	5323	5370	5564	5597	5616	5698	5842	5928
Facebook Engagement (Daily Raw Report Sum)	1000	Active	Increase	3272	2742	2614	1725	3822	1732	1467	3772	2089	925	749	1284	4142	1592	1245	1139	2406	1141	1164	1932	1427	1826	1352	1333	3873	2854	4903	5562	1866	1754	1057	3335	2152	3595	1739	1380	802	2055	35962	19414	25901	8874	36397	11393	7691	21654	20974	16256
Facebook Impressions (Daily Raw Report Sum)	5000	Active	Increase	85053	68830	40673	39196	172304	38449	29565	56368	41332	18813	26301	29813	101501	29321	18995	21389	239438	47179	20572	52589	50556	36135	36788	25226	48406	40804	109229	110316	68778	30963	24459	65937	50502	94828	23074	27265	20548	33890	194895	146460	159455	95581	187482	109618	69262	118411	99943	109465
Twitter Impressions (Range)	1000	Active	Increase	5	15300	22100	30400	23700	22000	20600	14600	17200	6708	17300	16600	20800	18300	19500	22700	14300	14500	14700	20500	10500	15700	15900	17200	15600	11100	14200	7507	10300	8416	9687	9723	7147	5986	7929	4820	5644	7441	49900	32900	67500	33500	15500	10600	6306	8610	12870	5724
Tweets Sent	31	Active	Increase	1	210	408	619	549	451	349	211	194	72	158	145	221	184	163	219	164	135	140	119	134	178	176	142	79	6	66	50	45	38	46	51	41	41	28	30	26	43	65	30	27	22	51	37	44	40	19	40

Data Narrative

Numbers pulled directly from analytics reporting consoles.

Scaled Data Visualization

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